The major differences along the supply chain between the business to business and the business to consumer marketing

1. Introduction In order to identify, analyse and evaluate the major(ip) differences along the supply chain between the vocation-to-business (B2B) and the business-to-consumer (B2C) marketing in the manufacture and retail of fast-moving-consumer-goods, it is important to define the different terms. harmonize to Wright, the supply chain brook be defined as the entire network of suppliers, factories, warehouses, distri scarceion centres and retailers that participate in the process from defenseless materials to finished products.(www.soltempo.com) The fast-moving-consumer-goods (FMCG) undersurface be defined as the retail goods with a short circuit shelf life both as a essence of high consumer demand or because the product deteriorates rapidly. (www.graduateopportunities.com) For instance, meat, fruit and ve gravelable, dairy farm products are putrescible FMCG and alcohol, toiletries and cleaning products are FMCG with high upset rates. B2B marketing is tally to Wright (20 04) where wiz business markets products or run to another business for use in that business or to sell on to other businesses for their own use. B2C marketing is where one business markets products and service either to another business, i.e. a interlocutor or a retailer to sell on to the land up consumer, or to the end consumer direct. (Wright 2004) This report focuses on the FMCG market and provides an overview of the of import differences in B2B and B2C regarding the market, the decision making process and the marketing mix. 2. The market 2.1. An overview The FMCG is a low-margins business. It is extremely competitive. According to the firm Invensis the smaller companies tend to delimit in production of category products. A few world(a) giants produce many brands exactly those brands fall into self contained categories as well. (http://www.marcam.com) Thus the market is not one market but a collection of markets with many different types of products processes and re quirements. 2.2. The competition In B2B, t! he... If you want to get a full essay, order it on our website: OrderEssay.net

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