Nike Case Study

? Mission ? * To be the largest seller or acrobatic footgear and athletic apparel in the world. * To be the global company. ? resource ? To become the most trusted global provider or athletic apparel and footwear in the world. TABLE of table of contents * administrator Summary * I. Introduction * Background of the instruct * principal(prenominal) problem * Specific Problems * trade Aspects * Operations and technical contaminating Aspects * Financial Aspects * Socio Economic Aspects * makeup and guidance Aspects * Objective of the Study * Marketing Aspects * Operations and expert Aspects * Financial Aspects * Socio Economic Aspects * Organization and Management Aspects * Significance of the Study * Scopes and Delimitation * Marketing * Technical and Operations * Organization and Management * Financial * Socio - Economic * decision maker SUMMARY Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under(a) the name, Blue Ribbon Sports.

Our modest remainder then was to dot low-cost, high-quality Japanese athletic shoes to American consumers in an sweat to break Germanys domination of the domestic labor. immediately in 2000, Nike Inc. non only manufactures and distri furtheres athletic shoes at all merchantable price point to a global market, but over 40% of our gross sales come from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional di stribution channels in more than 100 countr! ies targeting its primeval market regions: United States, Europe, Asia Pacific, and the Americas (not including the United States). We put on over 20,000 retailers, Nike grind stores, Nike stores, NikeTowns, Cole Haan stores, and internet-based Web sites to sell our sports and leisure time products. We dominate sales in the athletic footwear industry with a 33% global market...If you want to get a full essay, post it on our website: OrderEssay.net

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