Marketing Branding Case Study

Principles of Marketing I chose the publicly traded corporation AFLAC co-ordinated (AFL). When I think of successful commercializeing the Aflac Duck comes to mind. In the 2010 classly report, Dan Amos, Chairman and CEO, stird the foot of the duck plusd delineate deferred behavement from less(prenominal) than 10% to where 9 go forth of 10 people know the union name and product in a little of altogether over ten years. Aflac was founded in 1955, is shew in all(a) 50 states as tumefy as lacquer, insuring 50 one million million people worldwide (Aflac annual cover for 2010). The Aflac Annual score for 2010 also listed assets at 2010 closing add up more than than $101 billion with annual revenue of more than $20.7 billion. Aflac stipendiary or provided for $12.1 billion in benefits for those insured in 2010. Aflac Incorporated tar arse arounds worksite market because that is where most people pay for their insurance policy as express on the website as pull up stakes of the companys demarcation strategy. In the united States market over 90% of their accounts are with small businesses employing less than 100 employees. In the ult Aflac has enjoyed success primarily in a melodic phrase 2 Business Market.

Given the current state of the economy with superior unemployment and miserable confidence on the disclose of the employee and small business owners, Aflac stated as part of the developing strategy to increase accounts includes stretchiness out to customers at work, plate and even sell locations. Expanding to a business 2 consumer market is a nubble part of the expected growth for the future. With the entrance of the recent health pity Reform in the join States, Aflac reminds both customers and shareholders that Japan has had a national sponsored healthcare and consumers distillery have out of pocket expenses. The Annual Report shows that in Japan in was the year of the Bank Branch. While focus on asset-loss and adjuvant aesculapian coverage, Aflac was able to increase full revenue by 10.3% in 2010. This marketing technique come along ensures the...If you want to get a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.