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Plan Book [pic] [pic] EXECUTIVE SUMMARY The Pepsi-Lipton afternoon tea leaf leaf leaf leaf Partnership development of an ventilate and advance plan has as its primary objective to actualise its first-ever Lipton glitter thou afternoon tea in United dairy Farmers stores of central Ohio. The Partnership is a joint venture amidst Pepsi-Cola normality America Beverages and Unilever. Venture created to aggrandise significantly the marketing and scattering in selected markets of Unilevers range of Lipton ready-to-drink (RTD) teatimetimes. The introduction Agency has positive a comprehensive advertising and promotion plan to stupefy the first-ever Lipton Sparkling atomic bit 19 Tea, a saucy ready-to-drink blend of putting immature tea, in the United dairy Farmers stores of central Ohio. Lipton Sparkling Green Tea brings to take outher the bully taste and the goodness of tea that are trademarks of Lipton Ice Tea, with the entertainment and sparkle of a soda. flaming(a) shame Barnard, VP/GM, Pepsi-Lipton Tea Partnership [pic] 1. part ANALYSIS RTD Tea Industry Green tea is a segment of the RTD tea industry. Reported gross taxation of RTD teas last social phase were $ 1,042.

4 millions of dollars, having green tea as the most popular drinking with the heights numbers of new-fashioned products. The ordinary families consumption of RTD tea beverage is 3.2 times per week, number that has been reduced as a resolving power of the deterio enjoind economy that forces families to create from raw stuff tea at home. In 2006, the industry showed the heights result percentage, 26.2%, since 2003. However, the industry has experienced a drastic change in 2008 with a decline outgrowth of -1.8%. For Lipton, this experience in the industry has not been different. Lipton reported gross sales of $ 236.3 million dollars in 2008 with a decline growth of -3.4% from 2007. Conversely, grant to Lipton, green tea has been the instantaneous segment of the RTD tea category, with an number annual growth rate of 16.5% with Lipton tea as the study driver of this...If you want to get a full essay, law it on our website: Orderessay

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