Blue Nile

Company Profile spunky Nile was founded in 1999 and today, it is one of the largest on production line retailers of diamonds. In addition to selling diamonds, it alike offers platinum, gold, pearl, and sterling silver jewelry. It is headquartered in Seattle, Washington and it operates in 25 countries, offering products through its tie in States, Canada and the United Kingdom websites (blue angel Nile Inc, 2009). The friendship is publicly traded on the Nasdaq line exchange and has received several(prenominal) rewards for its service, price and education. Its mission is to be the best jewelry retailer in the industry, and it impart get around that by providing high quality products at compelling dance orchestra through a a honest shopping experience. The community delivers a great customer experience, as well as providing consumers with a unique representation to pervert rings and new(prenominal) beautiful jewelry. Blue Nile displays diamond inventories forthcoming with the suppliers on its websites without actually retention them until customers place an order. The website offers a colossal range of educational materials that become the consumers the ability to handle the ideal shopping transit (Investor Relations, 1999). another(prenominal) alternate is to contact its call philia where customers can discourse to instruct diamond and jewelry consultants.

counsellor will be addicted on all travel in the process of purchasing diamonds and fine jewelry, such as selecting the correct item, purchase, financial condescension and payment alternatives and shipping services. Blue Nile has a significant prefer over its competitors in the way it operates. The strategies, distribution channels and supplier solution lower the unions cost and sign up in barriers to entry. Contracts with suppliers give it the right to sell stones online at volume-pricing discounts. These are wholly a a few(prenominal) advantages that separate Blue Nile from other competing companies, which we will analyze to a greater extent in depth as we go on with our project. The company has a partnership with affirm of the States through which it offers finances for...If you destiny to get a undecomposed essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.