COMPARISION BETWEENIKEA, A MANUFACTURING FIRM AND DISNEY, A SERVICE FIRM

RATIO| YEAR| cultivation| | 2009| 2010| 2011| | 1. win margin| 8.5%| 9.5%| 9.2%| From 2009-2010: powerful signFrom 2010-2011: not fair | 2. ROA| 9%| 10.3%| 8.9%| | 3. roe| 28%| 29%| 30%| | 4. Receivable roll| 17.2x| 17.4x| 16x| | 5. Average collection cube| 21 years| 20.6 days| 22.4 days| | 6. Inventory frenzy| 11.1x| 10.3x| 10.1x| | 7. Fixed addition turnover rate| 6.9x| 6.6x| 6.3x| | 8. Total asset turnover| 1.1x| 1.1x| 1x| | 9. Quick proportion| 0.6| 0.6| 0,5| | 10. underway proportion| 0.9| 0.9| 0.8| | 11. Debt to total ratio| 67.4%| 64.8%| 69.9%| | 12. Times interest clear| 10.1x| 19.1x| 17.7x| | 13. Fixed charge indemnity coverage| 3.1x| 3.5x| 2x| | ANALYSIS: *From 2010 to 2011: ineffectual operating period Generally, financial ratios of Unilever in 2011 was not a good sign to investors and the shareh nonagenarianers. * Profitability ratio: * Profit margin roughly declined in 2011 (down to 9.2 %), though the gross sales change magnitude during the year. It proved that Unilever control the constitute and expenses inefficiently. The costs exceeded a substantial amount in revenues.

That was payable to the cost inflation occurred in 2011 and the outlay on new selling (advertising, promotion) and branding scheme increase. * ROA bring down off from 2010 to 2011. Because Unilever could not maximise their asset in operating. Additionally, it ascribable to the depreciation on the old assets which did not overprotect income effectively. Moreover, in 2011, Unilever increased their short-term enthronization (part of current asset) to R& vitamin A;D department for presentation which might not hold to the revenue immediately. * ROE in 2011 is spunkyer than in 2010. Because the total paleness reduced a little. On the some other hand, due to declining on profit margin, this increased in ROE resulted from an increase in debt to total asset ratio. Therefore, ROE is high only when not positive....

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